Embark.com Launches College Planner Application on Facebook® platform

SAN FRANCISCO, October 22, 2007 - Embark Corporation today announced the Embark.com College Planner built on Facebook Platform. Designed for students who are overwhelmed with the college admissions process, the application combines the power of Embark.com's college admissions technology and research tools with the reach of the Facebook social utility to help students communicate with other prospective students who have similar academic profiles and are considering applying to the same schools. The Embark.com College Planner is the first to give college-bound students access to this type of third-party, objective advice, and helps give users a better perspective on what is needed to get into a particular school.

"The Embark College Planner application takes the conversations that are happening right now in school cafeterias and home dinner tables and places them online in a way every student knows and is comfortable with," said Adam Park, president of Embark. "This application is an important advancement in the way kids talk about and deal with the college application process, and gives them access to the shared knowledge of the 48 million Facebook users."

The Embark College Planner Application on Facebook provides students with a variety of features. Students are able to:

• Access over 5000 school profiles
• Develop a "My Schools" list based on specific criteria
• Find out who among their friends is applying to the colleges on their "My Schools" list
• Discover other schools based on their friends' suggestions
• Access school feedback and opinions from other students on the "School Wall"
• Share their own experiences with the millions of other students and prospective students on Facebook
• Enter all their basic data into one Embark.com profile which can then be used to populate hundreds of college applications with the click of a button

"The Embark College Planner is a revolution in the college admissions process," said Cecil Foster, chief operating officer for Embark. "The best advice for students often comes from other students who are facing or have faced the same issues. The Embark College Planner application allows college-bound students to reach out and help each other as they make one of the most important decisions of their lives."

About Embark Corporation
Founded in 1995, Embark is a leading provider of software and online services that streamline and simplify the college and graduate admissions process for both prospective students and universities. The company has processed over two million college and graduate school applications for many of the largest and most selective universities in the country. Embark also offers a full complement of professional services to support, implement and integrate its software to fit the unique business processes of each admissions office. Embark.com is the company's online resource for students transitioning to college, graduate or other higher educational programs. For more information, please visit www.embark.com.

Facebook® is a registered trademark of Facebook Inc.